Why you should update your website

If you haven’t updated your web site in a few years chances are that you may be missing out on some important tools to help build your
business, increase your sales, and improve your google rankings.

As you may already know, in today’s market, if you don’t take full advantage of every opportunity available……your competition will!

Here are a few reasons why you should update your old website.

SEARCH ENGINE RANKINGS
A website redesign can help you attract more visitors in a number of ways. Applying modern SEO and strategic internet marketing techniques can help rank your site higher in the search engine result pages. Building search engine hooks into a new site is much more effective than trying to increase your rankings once a site has been built.

GOOGLE LOVES FREQUENT UPDATES
Fresh Content = Frequent Indexing
Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can. Fresh and unique website content is an very important factor in encouraging people to revisit your site more often.

TECHNIQUE AND CODING
Every year web standards change radically and techniques to build web sites become more advanced in order to comply with the latest standards. Modern techniques of coding allow to make web pages adaptable on every mobile device, so getting yourself a new custom responsive redesign might be a great idea if you want to increase the accessibility of your site.

VISUAL APPEAL
A website should be easy to use and easy to navigate. If you can’t find what you’re looking for, if the site navigation drives you crazy the website is not doing it’s job. When people visit your site, they see it as a reflection of your organization. If your site looks professional and is loaded with useful information readers will see you as an expert. Likewise if the site looks poorly designed or out-of-date they’ll make the same assumptions about your company.

LACK OF ENGAGING CONTENT
Sites that are nothing more than a corporate brochure don’t cut it anymore. Your website must incite action from visitors. Clients need to engage with your website ie. Watch videos, visit your social media links, read and comment on blogs. Do not expect new revenues from your website if you don’t entice visitors with a reason to interact with you.

CONTENT MANAGEMENT SYSTEM
A Content Management System (CMS) is another reason to justify the creation of a new redesign for your website. The only programming skill you’ll need to change texts, images and other media files, or to add new pages and/or articles to your web site is knowing how to work with a simple text editor. A website is no longer just static words and graphics. A great website is also designed to hold tools like blogs, photo galleries and social media integration.

MOBILE FRIENDLY
With the number of mobile users increasing every year, the mobile is the “first screen” we look at when searching for products or services. When it comes to rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience. Mobile sites play a major influence in the minimal web since it calls for simpler pages, faster loading times, interactivity and quicker messages.

Creative imagery are available to guide you through this process. If you have any questions regarding web design, please do not hesitate to contact creative imagery on 1300 886 065 or email us.

To read more from Cecil’s Blog board click here.